With the death of Paco Rabanne, the Maison is implementing a renewal: new name, renewal of the logo, the debut in the world of make-up.
Great image renewal underway for Paco Rabanne . Five months after the death of the founder from whom the Maison takes its name, it was decided to continue with some important changes. Spanish fashion designer Paco Rabanne died on February 3 at the age of 88. Without him it was decided to unify the brand image in one word . And that’s not the only change taking place.
From Paco Rabanne to Rabanne
Nadia Dhouib, General Manager of Rabanne who arrived 16 months ago, on the occasion of the presentation of the brand’s latest line of clothing and accessories, took the opportunity to give some important announcements on the future of the company. ” It seemed right to unify the brand image in one word ,” she explained. Hence the decision to follow the example of other important brands such as Dior, Saint Laurent or Ferragamo and remove the first name of their founder, leaving only the surname.
Paco Rabanne becomes Rabanne , therefore. And that’s not the only change planned for the brand. The brand intends to debut in the make-up sector with a series of products: Rabanne Beauty is inspired by fashion fabrics. This line will be officially launched during the brand’s SS 2024 fashion show. The show will take place in Paris next September, but will be available in preview online from August 21st and then in selected stores: first in the UK, then in Europe and finally in the USA.
The future of Rabanne
Currently the stylist of the Maison is Julien Dossena , who is proving very successful. His fashion shows have attracted attention and his collections are loved by celebrities.
Beyoncé wore Rabanne during the concert at the Stade de France in Paris (Renaissance Tour). ” The particularities of Rabanne are the metal, the craftsmanship, the details, the difference and the rupture. Not only futurism. I think Mr. Rabanne wanted freedom and audacity. Without forgetting the French panache ” explained Nadia Dhouib. Brand recognition is an important aspect to focus on: “The goal is to have clothes that are immediately identifiable as Rabanne designer pieces, but that are easy to wear, understand and combine, while retaining that grunge touch that is very important to Julien, ” he added.
In the long term, the aim is therefore also to extend the public : ” You have to start by affirming your own style, then accelerate by conquering a wider audience. The challenge is to maintain the advantage, but with a more commercial collection, ” underlined Nadia Dhouib. The design of the brand is also changing: over the next 12 months we will witness the gradual appearance of the new visual identity : minimal and modern R monogram, logo written in small letters.
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